Tips to Identify the Target Audiences for Mobile App

After Completion of Mobile app development, now you are ready to next stage, which is launching, but before that wait for a minute. Think and research about the targeted audience before releasing the app. You may have a great app and a great idea to reach the customer, you think will get entire large number of customers. But let the audience decide whether your app really great or unique.

If you define your target audience before developing the app, it’s well and good and it could prove highly beneficial. It improves the chance of achieving success becomes higher. If you keep the audience in a mind, then development will be according to their needs, taste, and preference.


Initial steps of conducting the targeted audience

As per trend, every person uses smartphones and various gadgets having a different type of apps on android and ios platforms. The user wants to look something exclusive and unique in an app and it fulfills the needs. For instance, if you think about the eCommerce app the people want to avail discounts on the same product which is purchased last. If they find there which is require then we can say the ratio is increased by eCommerce app user. We can divide the research in 2 faces like general understanding and market research.

General Understanding

In general understanding, you have to get the first knowledge about the targeted market and market lines, For example, if you develop a grocery app, then your target audience would include almost all people who belong in the every age group. While grocery shopping is mostly associated with homemakers, your specific focus would be on women in this area. But you can’t say that only women are your potential customers as compare men, students and others also buy the product from grocery shops, and they also use the app to buy the items or products.

Market research

Market research is also one of the most important factors for a successful mobile app. Before launching the app even develop the application you have require too deep knowledge about the market and have the deep understanding about the related products, services of your app. apart of this keep the eyes on your competitors and add the special attention of peoples who will like your app more than the other. If we take an example of grocery as use before, you should concentrate on peoples who buy the product through the app, what are the common items they buy and which payment method they prefer and another option which is popular also look the app rating and review.

 

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Google Launches New AMP Platform for Mobile Users

Google launched a developer preview of new AMP story format on Tuesday that specially designed to give content publishers an easy solution to deliver news and information on mobile devices with visually rich content, tap-through stories.

“AMP” stands for Accelerated Mobile Pages -optimized web pages displayed on your smart phone in Google search results and they load page rapidly and use ten times fewer data than non-AMP pages. Now, instead of seeing the normal text links, people will see the image and video orientated stories, like on Instagram etc.
The overall idea here isn’t all that different from the stories format you see in Instagram and Snapchat. This latest format allows publishers to build image, video and animation large stories for mobile that you can easily swipe through. “It’s a mobile-focused format for creating visually rich stories,” as Google’s product manager for the AMP project Rudy Galfi called it when I talked to him last week. “It swings the doors open to create visually interesting stories.”

Initially, there is a short list of publisher’s partner working with Google on AMP Stories. These include the likes of CNN, Conde Nast, Mashable, Mic, Vox Media, and The Washington Post. Also, according to a report from an online source, Google has paid an amount of money to the publishers working on AMP Stories — though it seems that’s aimed at being more of a development fund than simply a payment for partnering with Google on the new project.
It’s still unclear how Google will show these stories in search and how publishers can ensure that they’ll be included here. Because these AMP stories live separate from regular posts, Google will likely give publishers another means of pinging it when new stories go live.
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