Tips to Identify the Target Audiences for Mobile App

After Completion of Mobile app development, now you are ready to next stage, which is launching, but before that wait for a minute. Think and research about the targeted audience before releasing the app. You may have a great app and a great idea to reach the customer, you think will get entire large number of customers. But let the audience decide whether your app really great or unique.

If you define your target audience before developing the app, it’s well and good and it could prove highly beneficial. It improves the chance of achieving success becomes higher. If you keep the audience in a mind, then development will be according to their needs, taste, and preference.


Initial steps of conducting the targeted audience

As per trend, every person uses smartphones and various gadgets having a different type of apps on android and ios platforms. The user wants to look something exclusive and unique in an app and it fulfills the needs. For instance, if you think about the eCommerce app the people want to avail discounts on the same product which is purchased last. If they find there which is require then we can say the ratio is increased by eCommerce app user. We can divide the research in 2 faces like general understanding and market research.

General Understanding

In general understanding, you have to get the first knowledge about the targeted market and market lines, For example, if you develop a grocery app, then your target audience would include almost all people who belong in the every age group. While grocery shopping is mostly associated with homemakers, your specific focus would be on women in this area. But you can’t say that only women are your potential customers as compare men, students and others also buy the product from grocery shops, and they also use the app to buy the items or products.

Market research

Market research is also one of the most important factors for a successful mobile app. Before launching the app even develop the application you have require too deep knowledge about the market and have the deep understanding about the related products, services of your app. apart of this keep the eyes on your competitors and add the special attention of peoples who will like your app more than the other. If we take an example of grocery as use before, you should concentrate on peoples who buy the product through the app, what are the common items they buy and which payment method they prefer and another option which is popular also look the app rating and review.

 

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Why Do you Need Mobile Apps & Mobile Friendly Website for your Business

In the digital era we are living in, businesses need to adopt a new marketing strategy that increases their customers and sales. The use of mobile devices is on the rise and this has given birth to a new era of mobile applications. Mobile application made life easy for mobile device users, it has changed the lives of people, as well as for businesses in connecting all around the world. Nowadays people always carry their phones with them, so they can access information on your products and services wherever they are. When it comes to mobile, people like exciting things, so make sure their attention is not disrupted by boredom. To start, you should work with experienced software developers who can create a mobile app specifically meant for your business customers with your products and services in mind. People have no time to surf the internet looking for business’ websites and will be interested in mobile apps which are fast and direct. As a local business owner, you should take advantage of mobile apps to increase customer contact and ultimately increase sales.

Why You Need a Mobile-Friendly Website
There are many benefits of a mobile-friendly website for your business, but numbers can explain this better. There are more than billion of sites on the internet with only a little above millions of being mobile-friendly. Most people use mobile phones to surf the internet today, so there is a need to exploit this area to maximize profits. In recent times, local searches have increased substantially and due to the fact that mobile phones play a huge role in local searches, your website must be able to handle mobile traffic effectively. Google has reported a significant increase in mobile phone searches over the next three years and beyond as more and more people purchase mobile phones.

Why are mobile websites important?
If you have a normal website, users with smartphones will be able to access your site. However, due to the small size of the phone screen, they have to make some adjustments to be able to view the information. The adjustments involve expanding the phone screen which results in a lot of scrolling and difficulty in navigation. A mobile-friendly website and apps, is easy to navigate, which helps your visitors easily find what they need. The mobile site usually has 3 to 5 pages, which contain crucial information that your mobile subscribers would be looking for, such as your contact phone number or directions to your establishment. Having a mobile website for your business is crucial in today’s digital age.

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New SEO Trends Watch In 2018 For Improve The Rank Of Website

We have already entered in 2018, it is essential to prepare for a year in terms of SEO and how to modify your strategy in order to continue to be successful. SEO is constantly growing and there are several latest things to look forward to 2018. Fully integrating these techniques can launch you and your business to new heights. Every new trend offers incredible benefits, as long as you are able to execute them correctly and before it’s too late.

Voice Search and SEO
With the introduction of Siri on the Apple smart phones or devices like Google Home and Amazon Echo, voice searching has grown tremendously. Voice searching has gained huge popularity because it’s become practically hands-free. With that, user anticipates for the results to come up instantly as they would if they were to type any query. Experts need to take this into consideration as it may require some changes to your overall SEO strategy. A major change that would need to take place is the incorporation of long-tail keywords that match the user natural conversational language. By researching your users, you can get an understanding of what they want, how they would ask for it, and how you can offer the most helpful solutions.

Mobile First Index and AMP

With increasing the use of smart phones, most of the user uses a mobile browser for Google searches. Though, Google still evaluates page ranking according to the desktop version of the site. As a result, Google introduced the mobile first index that mainly uses the mobile versions of a site content to rank it. Launching an Accelerated Mobile Page (AMP) allows mobile pages to get faster results and also increases engagement. Even if you do not implement accelerated mobile pages, you still should ensure that your mobile site is as up-to-date and fully responsive as your desktop version.

A Snippet of Information

Google makes searching anything easily with snippet feature. Usually, every result on Google offers information such as the title of the article, the URL and a description. Similarly, a rich snippet offers extra information about the URL and description such pictures, ratings, and a more detailed description. Rich snippets have a much higher click-through rate as most users trust them for clearer answers. Rich snippets can be created by adding structured data to your site so that the search engine can read it. Searches come in Google answer boxes depends on the keywords that are used and providing information that answers “who” and “what” type questions. These types of the keyword are a fantastic development that can increase clicks and traffic to your site.

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Python – A Revolution in Web Development

What is Python?
Python is a programming language developed by Guido Van Rossum. Python is most praised for its neat syntax and readable code, if you want to build a career in development field then Python is best for you to start with. It allows you to do everything with GUI development, web application, system administration tasks, financial calculation, data analysis, visualization and goes on.

Interpreted Language:
Python is interpreted language, it is an interpreter program that parses python program line by line basis, as compared to compiled languages like C or C++, where compiler first compiles the program and then start running.

You must be thinking so what’s the difference?
Interpreted languages are bit slower as compared to compiled languages. You will surely get some performance benefits if you write your code in compiled languages like C or C++.
It is a daunting task for a beginner to write a code in such languages. You need to write most basic functions like calculate the length of the array, split the string etc. Sometimes you need to generate your own data structures to encapsulate data in advance programs. In C or C++ before you start solving your issues you must take care of all minor details.
This is where Python comes, you don’t need to define any data structure, or there is no need to define small utility functions because python has everything to get you started.
Additionally, there are hundreds of libraries of python available at https://pypi.python.org/ which you can use in your project.

Python is dynamically typed
You don’t require defining variable data type ahead of time, python automatically guesses the data type of the variable based on the type of value it contains.
For e.g
myvar = “Hello World”
In the above statement “Hello World” is assigned to myvar , so the type of myvar is a string.
In python, you don’t require to end a statement with a semicolon ( ;).
Now suppose later in program we will assign myvar a value of 1 i.e
myvar = 1
Now myvar is of type int

Python is strongly typed
If you ever programmed in PHP or javascript. You may have noticed that they both convert data of one data type to other data types automatically.
For e.g:
In JavaScript
1 + “2”
Will be ’12’
Here 1 will be converted to a string and concatenated to “2”, which results in ’12’, which is a string. In Python automatic conversions are not allowed, so
1 + “2”
Will produce an error.

Write less code and do more
Python codes are generally 1/3 or 1/5 of the java code. It means we can write less code in Python to achieve the same target in Java.
In python to read a file you need just 2 lines:
with open(“myfile.txt”) as f:
print(f.read())

How did I start programming in Python?
Any program you want to build such as GUI applications, create websites, scrape data from website, and analyze data, system administration task, game development and more.

Laravel – Database Migrations 2018

Laravel offers an easy to use and influential way to create database structure using code. This method allows you to define your database tables and columns in text files, which makes it easy to edit and develop as needed. Laravel also provides a built-in-rollback technique that allows a user to revert back any database structure changes as required. We are sharing useful knowledge about Laravel database migrations and how to use them.

Project:

We are giving example for restaurant review portal, users will be able to submit restaurant reviews using a PHP form, and view existing restaurant reviews that stored in a MySQL database.

Requirement:
A 1&1 Cloud Server with Laravel and PHP 7.0+ installed.
Create the Database:
Firstly, you require creating a database for your project, and a database user for Laravel to use. Log in to the MySQL client:
MySQL -u root –p

Create a database of the reviews:
CREATE DATABASE reviews_db;
The subsequent command will create a user review_site with password JxSLRkdutW and allow the user to access the reviews_db database:
GRANT ALL ON reviews_db.* to review_site@localhost IDENTIFIED BY ‘JxSLRkdutW’;

Create the Laravel Project:
Use su to switch to your Laravel user:
su – jdoe

Go to your web directory:
cd /var/www/html
Create the Laravel project:
laravel new reviews
It will create the reviews directory. Move into this directory:
cd reviews
Now, set the MySQL credentials in the Laravel environment file. Open the .env file for editing:
nano .env
Find the section which reads:
DB_CONNECTION=mysql
DB_HOST=127.0.0.1
DB_PORT=3306
DB_DATABASE=homestead
DB_USERNAME=homestead
DB_PASSWORD=secret
Change the DB_DATABASE, DB_USERNAME, and DB_PASSWORD lines to contain your project’s MySQL database name, username, and password:
DB_CONNECTION=mysql
DB_HOST=127.0.0.1
DB_PORT=3306
DB_DATABASE=reviews_db
DB_USERNAME=review_site
DB_PASSWORD=JxSLRkdutW
Save and exit the file.
Create and Run the Migration
Laravel migrations work as a version control system for your database. It will allow a user to easily collaborate and edit database design.
Use the make:migration Artisan command to create a migration named create_reviews_table. We will also include the –create flag to create the table user_reviews:
php artisan make:migration create_reviews_table –create=user_reviews
The new migration will be situated in the database/migrations directory, and will have a name which includes the timestamp:

jdoe@localhost:/var/www/html/reviews$ ll database/migrations
total 20
drwxrwxr-x 2 jdoe jdoe 4096 Oct 26 16:16 ./
drwxrwxr-x 5 jdoe jdoe 4096 Oct 26 16:15 ../
-rw-rw-r– 1 jdoe jdoe 746 Oct 26 16:15 2014_10_12_000000_create_users_table.php
-rw-rw-r– 1 jdoe jdoe 683 Oct 26 16:15 2014_10_12_100000_create_password_resets_table.php
-rw-rw-r– 1 jdoe jdoe 602 Oct 26 16:16 2017_10_26_161616_create_reviews_table.php
All migration class includes two methods: up() and down(). The up() method will add new architecture (tables, columns, indexes, etc.) to the database. The down() method will reverse operations which have been performed by the up() method.

Open the database migration file for editing:
nano database/migrations/2017_10_26_161616_create_reviews_table.php
All migration automatically includes the auto-incrementing id column and the timestamps() columns. So we are adding three columns to the table:
reviewer_name: A string with a maximum of 100 characters.
star_rating: An integer.
details: A text field.
For a full list of column types, check the official Laravel documentation on migrations.
Locate the up() method section in the migration file:
public function up()
{
Schema::create(‘user_reviews’, function (Blueprint $table) {
$table->increments(‘id’);
$table->timestamps();
});
}
Add the new column definitions so that this section reads:
public function up()
{
Schema::create(‘user_reviews’, function (Blueprint $table) {
$table->increments(‘id’);
$table->timestamps();
$table->string(‘reviewer_name’, 100);
$table->integer(‘star_rating’);
$table->text(‘details’);
});
}
Save and exit the file. Then run the migration:
php artisan migrate
If you need to revert (roll back) a migration, use the command:
php artisan migrate:rollback

Hope knowing Database Migrations In Laravell it would help you when you develop a laravell website.If you are looking for any help to develop a website just contact us to connect with our E commerce website expert developer.

Increase Your Business Growth with a Professional Web Development Company

In today digital era, the internet has become the backbone of any technical venture. Web services provide a powerful tool for the establishment of online business on a wide range. Doing business online has become more profitable than the old retail physical shopping. With the website developing at a fast rate, the need for a professional web development company is also increasing. An attractive website has the power to maximize the count of customers approaching the company. People get confused with so many options, here we provide some tips to choose the best development company for your business.

In today digital era, the internet has become the backbone of any technical venture. Web services provide a powerful tool for the establishment of online business on a wide range. Doing business online has become more profitable than the old retail physical shopping. With the website developing at a fast rate, the need for a professional web development company is also increasing. An attractive website has the power to maximize the count of customers approaching the company. People get confused with so many options, here we provide some tips to choose the best development company for your business.

How to Choose Reliable Web Development Company?

Research is very important if you wish to hire a company for custom web application development. A reputed company will have a team of expert developers who will offer you the highest level of scalability, usability and compatibility of the application in different platforms and browsers.
There is much best web Development Company in Indore that provides good web solutions to their clients. Searching the best IT Company in Indore isn’t an issue if you know exactly what your requirements are. Some companies also provide mobile app development, website maintenance services along with the web development. So decide on what you are aiming at and go for it.

What are the characteristics of a web development company?

A web development company that has experienced web developers and designers, so that the web applications you get are error free and excellent. The company asks you all the requirements and provides you with a web application that works well in present as well as in future. A good web development company should use the best technology. Using the latest technology is very important.

Why opt for a custom web application?

Sometimes custom web application is the only method with which you can solve a business-related problem. These applications can easily interact with older systems and if you want, you can get a custom responsive application developed for use on mobile devices, computers and tablets. A lot of time will also be saved on the training of staff because the custom web app is built for certain business procedures.

It requires research and some clear insight into the current trends and making a correct guess of what will happen in the future before hiring Development Company. Hiring such experts often lead to business growth and assure certainty.