Tips to Identify the Target Audiences for Mobile App

After Completion of Mobile app development, now you are ready to next stage, which is launching, but before that wait for a minute. Think and research about the targeted audience before releasing the app. You may have a great app and a great idea to reach the customer, you think will get entire large number of customers. But let the audience decide whether your app really great or unique.

If you define your target audience before developing the app, it’s well and good and it could prove highly beneficial. It improves the chance of achieving success becomes higher. If you keep the audience in a mind, then development will be according to their needs, taste, and preference.


Initial steps of conducting the targeted audience

As per trend, every person uses smartphones and various gadgets having a different type of apps on android and ios platforms. The user wants to look something exclusive and unique in an app and it fulfills the needs. For instance, if you think about the eCommerce app the people want to avail discounts on the same product which is purchased last. If they find there which is require then we can say the ratio is increased by eCommerce app user. We can divide the research in 2 faces like general understanding and market research.

General Understanding

In general understanding, you have to get the first knowledge about the targeted market and market lines, For example, if you develop a grocery app, then your target audience would include almost all people who belong in the every age group. While grocery shopping is mostly associated with homemakers, your specific focus would be on women in this area. But you can’t say that only women are your potential customers as compare men, students and others also buy the product from grocery shops, and they also use the app to buy the items or products.

Market research

Market research is also one of the most important factors for a successful mobile app. Before launching the app even develop the application you have require too deep knowledge about the market and have the deep understanding about the related products, services of your app. apart of this keep the eyes on your competitors and add the special attention of peoples who will like your app more than the other. If we take an example of grocery as use before, you should concentrate on peoples who buy the product through the app, what are the common items they buy and which payment method they prefer and another option which is popular also look the app rating and review.

 

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Top 5 PHP Frameworks for Developer in 2018

PHP or Hypertext Preprocessor is the most chosen programming language in the world to develop dynamic website development and web-based applications. PHP is a server-side scripting language and is embedded in HTML. It is the widely-used, Open Source and efficient alternative to other web development technologies. PHP technology works with framework and runs on a web server. Features like security, user-friendly, Speed optimization etc. PHP is independent language platform and is compatible with almost every web server. Ability of learning also gives PHP development a big edge. PHP makes the application highly usable and proficient.
Below are the top 5 PHP framework technology described:

Laravel:
Laravel is more popular than other PHP frameworks. It is an open source framework and enables developers to speed up web application development without increasing project overheads. It scores more than other frameworks in the categories of performance and scalability.
Key features of Laravel :
• New directory structure
• Route caching
• Authentication
• Multiple file system
• Unit testing is provided as an integral part of Laravel
• Template engine
• E-mailing
• Laravel framework Technology

CodeIgniter:
It is one of the most favourite web development technologies is PHP, which comes with many more branches leading to possibilities of top-class web application development. Codeigniter is an open source framework that comprehensively serves you with all the efficient properties and the simple approach to build a solution using PHP. It is easy-to-use system proponents and simple interface allows swift and flawless development. It contains libraries, easy interface and logical structure to access these libraries, plug-ins, helpers and other resources to solve the complex functions of PHP more simply maintaining a high performance.
Key features of Codeigniter:
• Framework with a small Footprint
• Minimum Configuration
• MVC is optional
• Pagination
• Full Page Caching
• Error Logging
• Application Profiling
• Calendaring Class
• User Agent Class
• Zip Encoding Class

Symfony:
Symfony is a free open source framework that is written in PHP programming language, based on Model View Controller. The most prominent feature of Symfony is that it boasts a highly flexible architecture, which makes it a first choice for the web programmers. The flexible architecture of the application inspires and encourages the countless online websites owners to go for it. Symfony development offers compatibility with many databases like- MySQL, Oracle, PostgreSQL and Microsoft SQL server. There are numerous newest features associated with Symfony web application development.
Key features of Symfony :
• FrameworkBundle
• Twig
• Serializer
• Cache
• Console Routing
• DependencyInjection
• VarDumper
• WebProfiler Bundle
• PhpUnit Bridge
• Form

Zend:
Zend framework is an open source and object-oriented web application framework that you can implement with PHP 5. It offers individual components for many other common requirements in web application development. It also seeks to promote web development best practices in the PHP. It contains various beneficial features that make web development process easy and fast. Apart from it’s another beneficial library components, reusable code and MVC designs.
Key features of Zend:
• Pure object-oriented web application framework
• Advanced MVC implementation
• Supports multi-databases including PostgreSQL, SQLite etc.,
• Simple cloud API
• Session management
• Data encryption
• Ideal for enterprise applications
• Tons of components for validation, feeds, and forms.

CakePHP:
CakePHP is an open source framework which offers a rapid application development platform to web developers. CakePHP allows web development companies to develop highly robust and featured websites by using simple procedures. It is built in MVC pattern along with the model class.
Key features of CakePHP:
• User-Friendly Tool
• Safe and Secure
• Extensive safekeeping tools include cross-site
• Good Documentation
• Scripting prevention and SQL Injection prevention
• Clean MVC Conventions

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Google Launches New AMP Platform for Mobile Users

Google launched a developer preview of new AMP story format on Tuesday that specially designed to give content publishers an easy solution to deliver news and information on mobile devices with visually rich content, tap-through stories.

“AMP” stands for Accelerated Mobile Pages -optimized web pages displayed on your smart phone in Google search results and they load page rapidly and use ten times fewer data than non-AMP pages. Now, instead of seeing the normal text links, people will see the image and video orientated stories, like on Instagram etc.
The overall idea here isn’t all that different from the stories format you see in Instagram and Snapchat. This latest format allows publishers to build image, video and animation large stories for mobile that you can easily swipe through. “It’s a mobile-focused format for creating visually rich stories,” as Google’s product manager for the AMP project Rudy Galfi called it when I talked to him last week. “It swings the doors open to create visually interesting stories.”

Initially, there is a short list of publisher’s partner working with Google on AMP Stories. These include the likes of CNN, Conde Nast, Mashable, Mic, Vox Media, and The Washington Post. Also, according to a report from an online source, Google has paid an amount of money to the publishers working on AMP Stories — though it seems that’s aimed at being more of a development fund than simply a payment for partnering with Google on the new project.
It’s still unclear how Google will show these stories in search and how publishers can ensure that they’ll be included here. Because these AMP stories live separate from regular posts, Google will likely give publishers another means of pinging it when new stories go live.
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20th Anniversary of Open Source Software

Open Source software celebrated their 20 anniversary on 3 Feb 2018. The open source was introduced at a strategy session held on Feb. 3rd, 1998 in Palo Alto, Calif. the term “open source” was coined by Chris Peterson of Foresight Institute, John “Maddog” Hall and Larry Augustin, both with Linux International, Sam Ockman with Silicon Valley Linux User Group and Eric Raymond were reacting to the publication by Netscape that it planned to “give away” the Netscape source code by releasing it to the public
Later that month, the Open Source Initiative (OSI) was founded by Eric Raymond and Bruce Perens as a general educational and advocacy organization to raise awareness and adoption for the open development process. Open source in the first decade were primarily replacements for off-the-shelf products, while in the second decade they were increasingly components of larger solutions.

Several other events conducted that time. For example, Red Hat launched as a start-up in 1993, with the aim of developing its own Linux distribution for enterprise use.

Other remarkable dates in open source history:
1994 – Work started on the development of the free database MySQL
1996 – Apache HTTP server started its run to dominance as an open source entity on the Internet
2004 – Canonical released its Debian-based Ubuntu operating system, which brought the Linux desktop to users.
Future of open source – Jim Whitehurst, president and CEO

The future of open source is bright. We are innovating new things that will come about because information is being separated from physical objects thanks to the Internet of Things. Over the next decade, I predict we will see entire industries based on open source concepts, like the sharing of information and joint innovation, become mainstream. We will see this impact in every sector, from non-profits, like healthcare, education and government, to global corporations who realize sharing information leads to better outcomes. Open and participative innovation will become a key part of increasing productivity around the world. As the nexus of innovation continues to move into open communities, and as open source becomes more ubiquitous, I believe Red Hat will become one of the iconic names in the technology world.
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Why is Shopify Favorable for E-Commerce Startups?

The booming industry of e-commerce web development has made most businessmen turn to online markets for increasing sales and expanding business globally. If you require a personalized web store for your brand then you must pay attention to certain factors. Here, we are sharing various benefits of choosing Shopify solutions for your e-commerce startup.

Visually Engaging
Shopify provides you with a selection of themes and templates. They are already appropriate good looking and super functional themes and templates can further be personalized through particular website development service providers. It has been observed that websites with a shabby or messy layout tend to have a number of discarded carts. While websites with systematic and simple layouts have a better conversion rate.

Data Security
While you are all focused on attracting new customers, increasing website engagement and improving user experience, there might be hackers who are eyeing your data security. Hackers find new websites easy to hack as they are not fully secure. But when you choose your web store with Shopify then you can relax about security compliance. It offers hacker protection and regularly provides security grades.

Diverse Payment Gateway Options
With the support of over 70 payment gateways, Shopify is better than to Magento. Shopify payments are the easiest method to accept online payments and the platform smartly eliminates the trouble of introducing third-party payment providers. Though Magento e-commerce service providers get the help of third-party add-ons for boosting the payment gateway options, Shopify excels in this department.

SEO Features
Shopify is bestowed with robust search engine optimization features which will help you in drawing detailed analytics for your web store. How do you understand which section of your web store is the least engaging? Or which part of your e-commerce store is gaining the maximum clicks and involvement? An SEO analyst will certainly help you out with these detailing. But Shopify inbuilt and detailed analytic report helps you in tracing all the above queries easily without the need for extra Search Engine Optimization services.

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Why Do you Need Mobile Apps & Mobile Friendly Website for your Business

In the digital era we are living in, businesses need to adopt a new marketing strategy that increases their customers and sales. The use of mobile devices is on the rise and this has given birth to a new era of mobile applications. Mobile application made life easy for mobile device users, it has changed the lives of people, as well as for businesses in connecting all around the world. Nowadays people always carry their phones with them, so they can access information on your products and services wherever they are. When it comes to mobile, people like exciting things, so make sure their attention is not disrupted by boredom. To start, you should work with experienced software developers who can create a mobile app specifically meant for your business customers with your products and services in mind. People have no time to surf the internet looking for business’ websites and will be interested in mobile apps which are fast and direct. As a local business owner, you should take advantage of mobile apps to increase customer contact and ultimately increase sales.

Why You Need a Mobile-Friendly Website
There are many benefits of a mobile-friendly website for your business, but numbers can explain this better. There are more than billion of sites on the internet with only a little above millions of being mobile-friendly. Most people use mobile phones to surf the internet today, so there is a need to exploit this area to maximize profits. In recent times, local searches have increased substantially and due to the fact that mobile phones play a huge role in local searches, your website must be able to handle mobile traffic effectively. Google has reported a significant increase in mobile phone searches over the next three years and beyond as more and more people purchase mobile phones.

Why are mobile websites important?
If you have a normal website, users with smartphones will be able to access your site. However, due to the small size of the phone screen, they have to make some adjustments to be able to view the information. The adjustments involve expanding the phone screen which results in a lot of scrolling and difficulty in navigation. A mobile-friendly website and apps, is easy to navigate, which helps your visitors easily find what they need. The mobile site usually has 3 to 5 pages, which contain crucial information that your mobile subscribers would be looking for, such as your contact phone number or directions to your establishment. Having a mobile website for your business is crucial in today’s digital age.

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New SEO Trends Watch In 2018 For Improve The Rank Of Website

We have already entered in 2018, it is essential to prepare for a year in terms of SEO and how to modify your strategy in order to continue to be successful. SEO is constantly growing and there are several latest things to look forward to 2018. Fully integrating these techniques can launch you and your business to new heights. Every new trend offers incredible benefits, as long as you are able to execute them correctly and before it’s too late.

Voice Search and SEO
With the introduction of Siri on the Apple smart phones or devices like Google Home and Amazon Echo, voice searching has grown tremendously. Voice searching has gained huge popularity because it’s become practically hands-free. With that, user anticipates for the results to come up instantly as they would if they were to type any query. Experts need to take this into consideration as it may require some changes to your overall SEO strategy. A major change that would need to take place is the incorporation of long-tail keywords that match the user natural conversational language. By researching your users, you can get an understanding of what they want, how they would ask for it, and how you can offer the most helpful solutions.

Mobile First Index and AMP

With increasing the use of smart phones, most of the user uses a mobile browser for Google searches. Though, Google still evaluates page ranking according to the desktop version of the site. As a result, Google introduced the mobile first index that mainly uses the mobile versions of a site content to rank it. Launching an Accelerated Mobile Page (AMP) allows mobile pages to get faster results and also increases engagement. Even if you do not implement accelerated mobile pages, you still should ensure that your mobile site is as up-to-date and fully responsive as your desktop version.

A Snippet of Information

Google makes searching anything easily with snippet feature. Usually, every result on Google offers information such as the title of the article, the URL and a description. Similarly, a rich snippet offers extra information about the URL and description such pictures, ratings, and a more detailed description. Rich snippets have a much higher click-through rate as most users trust them for clearer answers. Rich snippets can be created by adding structured data to your site so that the search engine can read it. Searches come in Google answer boxes depends on the keywords that are used and providing information that answers “who” and “what” type questions. These types of the keyword are a fantastic development that can increase clicks and traffic to your site.

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Python – A Revolution in Web Development

What is Python?
Python is a programming language developed by Guido Van Rossum. Python is most praised for its neat syntax and readable code, if you want to build a career in development field then Python is best for you to start with. It allows you to do everything with GUI development, web application, system administration tasks, financial calculation, data analysis, visualization and goes on.

Interpreted Language:
Python is interpreted language, it is an interpreter program that parses python program line by line basis, as compared to compiled languages like C or C++, where compiler first compiles the program and then start running.

You must be thinking so what’s the difference?
Interpreted languages are bit slower as compared to compiled languages. You will surely get some performance benefits if you write your code in compiled languages like C or C++.
It is a daunting task for a beginner to write a code in such languages. You need to write most basic functions like calculate the length of the array, split the string etc. Sometimes you need to generate your own data structures to encapsulate data in advance programs. In C or C++ before you start solving your issues you must take care of all minor details.
This is where Python comes, you don’t need to define any data structure, or there is no need to define small utility functions because python has everything to get you started.
Additionally, there are hundreds of libraries of python available at https://pypi.python.org/ which you can use in your project.

Python is dynamically typed
You don’t require defining variable data type ahead of time, python automatically guesses the data type of the variable based on the type of value it contains.
For e.g
myvar = “Hello World”
In the above statement “Hello World” is assigned to myvar , so the type of myvar is a string.
In python, you don’t require to end a statement with a semicolon ( ;).
Now suppose later in program we will assign myvar a value of 1 i.e
myvar = 1
Now myvar is of type int

Python is strongly typed
If you ever programmed in PHP or javascript. You may have noticed that they both convert data of one data type to other data types automatically.
For e.g:
In JavaScript
1 + “2”
Will be ’12’
Here 1 will be converted to a string and concatenated to “2”, which results in ’12’, which is a string. In Python automatic conversions are not allowed, so
1 + “2”
Will produce an error.

Write less code and do more
Python codes are generally 1/3 or 1/5 of the java code. It means we can write less code in Python to achieve the same target in Java.
In python to read a file you need just 2 lines:
with open(“myfile.txt”) as f:
print(f.read())

How did I start programming in Python?
Any program you want to build such as GUI applications, create websites, scrape data from website, and analyze data, system administration task, game development and more.

Laravel – Database Migrations 2018

Laravel offers an easy to use and influential way to create database structure using code. This method allows you to define your database tables and columns in text files, which makes it easy to edit and develop as needed. Laravel also provides a built-in-rollback technique that allows a user to revert back any database structure changes as required. We are sharing useful knowledge about Laravel database migrations and how to use them.

Project:

We are giving example for restaurant review portal, users will be able to submit restaurant reviews using a PHP form, and view existing restaurant reviews that stored in a MySQL database.

Requirement:
A 1&1 Cloud Server with Laravel and PHP 7.0+ installed.
Create the Database:
Firstly, you require creating a database for your project, and a database user for Laravel to use. Log in to the MySQL client:
MySQL -u root –p

Create a database of the reviews:
CREATE DATABASE reviews_db;
The subsequent command will create a user review_site with password JxSLRkdutW and allow the user to access the reviews_db database:
GRANT ALL ON reviews_db.* to review_site@localhost IDENTIFIED BY ‘JxSLRkdutW’;

Create the Laravel Project:
Use su to switch to your Laravel user:
su – jdoe

Go to your web directory:
cd /var/www/html
Create the Laravel project:
laravel new reviews
It will create the reviews directory. Move into this directory:
cd reviews
Now, set the MySQL credentials in the Laravel environment file. Open the .env file for editing:
nano .env
Find the section which reads:
DB_CONNECTION=mysql
DB_HOST=127.0.0.1
DB_PORT=3306
DB_DATABASE=homestead
DB_USERNAME=homestead
DB_PASSWORD=secret
Change the DB_DATABASE, DB_USERNAME, and DB_PASSWORD lines to contain your project’s MySQL database name, username, and password:
DB_CONNECTION=mysql
DB_HOST=127.0.0.1
DB_PORT=3306
DB_DATABASE=reviews_db
DB_USERNAME=review_site
DB_PASSWORD=JxSLRkdutW
Save and exit the file.
Create and Run the Migration
Laravel migrations work as a version control system for your database. It will allow a user to easily collaborate and edit database design.
Use the make:migration Artisan command to create a migration named create_reviews_table. We will also include the –create flag to create the table user_reviews:
php artisan make:migration create_reviews_table –create=user_reviews
The new migration will be situated in the database/migrations directory, and will have a name which includes the timestamp:

jdoe@localhost:/var/www/html/reviews$ ll database/migrations
total 20
drwxrwxr-x 2 jdoe jdoe 4096 Oct 26 16:16 ./
drwxrwxr-x 5 jdoe jdoe 4096 Oct 26 16:15 ../
-rw-rw-r– 1 jdoe jdoe 746 Oct 26 16:15 2014_10_12_000000_create_users_table.php
-rw-rw-r– 1 jdoe jdoe 683 Oct 26 16:15 2014_10_12_100000_create_password_resets_table.php
-rw-rw-r– 1 jdoe jdoe 602 Oct 26 16:16 2017_10_26_161616_create_reviews_table.php
All migration class includes two methods: up() and down(). The up() method will add new architecture (tables, columns, indexes, etc.) to the database. The down() method will reverse operations which have been performed by the up() method.

Open the database migration file for editing:
nano database/migrations/2017_10_26_161616_create_reviews_table.php
All migration automatically includes the auto-incrementing id column and the timestamps() columns. So we are adding three columns to the table:
reviewer_name: A string with a maximum of 100 characters.
star_rating: An integer.
details: A text field.
For a full list of column types, check the official Laravel documentation on migrations.
Locate the up() method section in the migration file:
public function up()
{
Schema::create(‘user_reviews’, function (Blueprint $table) {
$table->increments(‘id’);
$table->timestamps();
});
}
Add the new column definitions so that this section reads:
public function up()
{
Schema::create(‘user_reviews’, function (Blueprint $table) {
$table->increments(‘id’);
$table->timestamps();
$table->string(‘reviewer_name’, 100);
$table->integer(‘star_rating’);
$table->text(‘details’);
});
}
Save and exit the file. Then run the migration:
php artisan migrate
If you need to revert (roll back) a migration, use the command:
php artisan migrate:rollback

Hope knowing Database Migrations In Laravell it would help you when you develop a laravell website.If you are looking for any help to develop a website just contact us to connect with our E commerce website expert developer.

Increase Your Business Growth with a Professional Web Development Company

In today digital era, the internet has become the backbone of any technical venture. Web services provide a powerful tool for the establishment of online business on a wide range. Doing business online has become more profitable than the old retail physical shopping. With the website developing at a fast rate, the need for a professional web development company is also increasing. An attractive website has the power to maximize the count of customers approaching the company. People get confused with so many options, here we provide some tips to choose the best development company for your business.

In today digital era, the internet has become the backbone of any technical venture. Web services provide a powerful tool for the establishment of online business on a wide range. Doing business online has become more profitable than the old retail physical shopping. With the website developing at a fast rate, the need for a professional web development company is also increasing. An attractive website has the power to maximize the count of customers approaching the company. People get confused with so many options, here we provide some tips to choose the best development company for your business.

How to Choose Reliable Web Development Company?

Research is very important if you wish to hire a company for custom web application development. A reputed company will have a team of expert developers who will offer you the highest level of scalability, usability and compatibility of the application in different platforms and browsers.
There is much best web Development Company in Indore that provides good web solutions to their clients. Searching the best IT Company in Indore isn’t an issue if you know exactly what your requirements are. Some companies also provide mobile app development, website maintenance services along with the web development. So decide on what you are aiming at and go for it.

What are the characteristics of a web development company?

A web development company that has experienced web developers and designers, so that the web applications you get are error free and excellent. The company asks you all the requirements and provides you with a web application that works well in present as well as in future. A good web development company should use the best technology. Using the latest technology is very important.

Why opt for a custom web application?

Sometimes custom web application is the only method with which you can solve a business-related problem. These applications can easily interact with older systems and if you want, you can get a custom responsive application developed for use on mobile devices, computers and tablets. A lot of time will also be saved on the training of staff because the custom web app is built for certain business procedures.

It requires research and some clear insight into the current trends and making a correct guess of what will happen in the future before hiring Development Company. Hiring such experts often lead to business growth and assure certainty.