Google Launches New AMP Platform for Mobile Users

Google launched a developer preview of new AMP story format on Tuesday that specially designed to give content publishers an easy solution to deliver news and information on mobile devices with visually rich content, tap-through stories.

“AMP” stands for Accelerated Mobile Pages -optimized web pages displayed on your smart phone in Google search results and they load page rapidly and use ten times fewer data than non-AMP pages. Now, instead of seeing the normal text links, people will see the image and video orientated stories, like on Instagram etc.
The overall idea here isn’t all that different from the stories format you see in Instagram and Snapchat. This latest format allows publishers to build image, video and animation large stories for mobile that you can easily swipe through. “It’s a mobile-focused format for creating visually rich stories,” as Google’s product manager for the AMP project Rudy Galfi called it when I talked to him last week. “It swings the doors open to create visually interesting stories.”

Initially, there is a short list of publisher’s partner working with Google on AMP Stories. These include the likes of CNN, Conde Nast, Mashable, Mic, Vox Media, and The Washington Post. Also, according to a report from an online source, Google has paid an amount of money to the publishers working on AMP Stories — though it seems that’s aimed at being more of a development fund than simply a payment for partnering with Google on the new project.
It’s still unclear how Google will show these stories in search and how publishers can ensure that they’ll be included here. Because these AMP stories live separate from regular posts, Google will likely give publishers another means of pinging it when new stories go live.
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New SEO Trends Watch In 2018 For Improve The Rank Of Website

We have already entered in 2018, it is essential to prepare for a year in terms of SEO and how to modify your strategy in order to continue to be successful. SEO is constantly growing and there are several latest things to look forward to 2018. Fully integrating these techniques can launch you and your business to new heights. Every new trend offers incredible benefits, as long as you are able to execute them correctly and before it’s too late.

Voice Search and SEO
With the introduction of Siri on the Apple smart phones or devices like Google Home and Amazon Echo, voice searching has grown tremendously. Voice searching has gained huge popularity because it’s become practically hands-free. With that, user anticipates for the results to come up instantly as they would if they were to type any query. Experts need to take this into consideration as it may require some changes to your overall SEO strategy. A major change that would need to take place is the incorporation of long-tail keywords that match the user natural conversational language. By researching your users, you can get an understanding of what they want, how they would ask for it, and how you can offer the most helpful solutions.

Mobile First Index and AMP

With increasing the use of smart phones, most of the user uses a mobile browser for Google searches. Though, Google still evaluates page ranking according to the desktop version of the site. As a result, Google introduced the mobile first index that mainly uses the mobile versions of a site content to rank it. Launching an Accelerated Mobile Page (AMP) allows mobile pages to get faster results and also increases engagement. Even if you do not implement accelerated mobile pages, you still should ensure that your mobile site is as up-to-date and fully responsive as your desktop version.

A Snippet of Information

Google makes searching anything easily with snippet feature. Usually, every result on Google offers information such as the title of the article, the URL and a description. Similarly, a rich snippet offers extra information about the URL and description such pictures, ratings, and a more detailed description. Rich snippets have a much higher click-through rate as most users trust them for clearer answers. Rich snippets can be created by adding structured data to your site so that the search engine can read it. Searches come in Google answer boxes depends on the keywords that are used and providing information that answers “who” and “what” type questions. These types of the keyword are a fantastic development that can increase clicks and traffic to your site.

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