Keyword Research Guide 2019- The Secret SEO Recipe to Rank Higher

Can you imagine a building without Bricks? You must be thinking I am kidding. That’s how any SEO expert would react if there is mention of Search Engine Optimization without Keyword Research.

What is Keywords Research?

As a matter of fact, this forms the basis of your SEO strategy. Actually, the very first Step involves identifying the Trigger words for your content. This is what brings your web property at the top of Search Engine Results Pages (SERP) when users search for a given keyword on Search Engines.

 

KR vectorIn other words, this process of research in discovering & spotting the most apt words from varied sources for your content is termed as Keyword Research.

Think about it, if everything around us is changing & evolving, do you feel that SEO is eternally the same.

Now, let me show you how to choose your keywords for SEO in 2019. These are the techniques which experts use currently to rank on top of SERPs:

I am sure you want to learn more about these crazy keyword research techniques which will catapult your rankings and turn you into an SEO superstar.

Now, you must now be yearning to know them! Remember, everyone was a beginner once, we have all been there.

So, are you Ready now?

Come on, let’s begin!

To start, the primary objective of any keyword research strategy is to draw the attention of people who are looking for something relevant to what you’ve to offer. They should appeal to the user and draw him closer to click and visit your website.

This 2019 keyword research guide will provide you with a structured but yet simplified keyword research process involving 4 steps.

4 Easy steps to Keyword Research

No.1 – Finding Keywords in your nicheSteps for Keyword Research

 

No.2 – Collation from specialist tools

No.3 – Conceptualize based on topic

No.4 – Consolidation for relevance

So, Let’s begin:

Step No.1: Finding.

Let me start with a generic tool not many people talk about in terms of keyword research. But it always remains atop my list before I start inking any blog.

I will share with you a tool which will save you loads of time, resources and effort.

Picture this that you wrote an article on a topic and you realized that this piece of content is obsolete as not one wants it anymore.

Google Trends- To help you start in the right direction

Sure enough that you have heard of this awesome tool which gives you the Trend line for any word you seek the demand. You can actually check the life cycle of that keyword or phrase over a period of time in google trends api. Not just that you can also get a few body keywords and long tail keywords when you start exploring.

Google Trends keyword research

So, now you know where to begin!

Superb!

If you observe the image closely, you will analyse why I used Google Trends.

Firstly, I checked the phrase “Keyword Research” for its search pattern and to understand its demand curve.

Then I checked the source of traffic as it helps me to rationalize my target market or target audience. Now I know, at least vaguely where my target audience is coming from.

compass seoReading into your Target audience data gives you greater insight and will make you reach the apt target audience who will actually stay on your page(which is what Google looks at-UX).

Great!

Let’s move on to the next step!

Who doesn’t want shortcuts in life? Hence, I shall not beat around the bush.

Now you must be thinking, Great! I got the keyword, its promising on Google trends, I also identified some interesting body keywords.

So, What’s Next?

Now, that you hit the nail just get back to Google and search for your keyword and grab URLs of the first two or three results in SERPs.

serp for top 3 results 1

Once you have grabbed the URLs, now it’s time to move to a magic tool which will give you key information which will benefit your quest to Keyword Research.

 

SEO Tips: As a matter of fact, you might have heard of Google’s ranking factor that the length of the content with other key factors like keywords, backlinks, etc. give you an edge. Do you know that approximately 2000 words is the magic number. So, Don’t attempt to reinvent the wheel, rather perfect it. 

Now, Head Over to a tool which will give you an idea of what is the length of the content of your top ranking competitors.

Now you need to visit WordCounter, I love their punch line “Every Word Counts”. This tool will not just give you the number of words that blog has, but also extracts for you the primary keywords and their density.

Wordtracker

Does this word sound familiar, let me tell you what it means and how it matters to you.

What is keyword density?

This can be defined as the number of times a particular keyword has been found in any given webpage like a blog.

It helps you to draw a line of what should be the optimal number of times a particular “Keyword” can be accepted in a piece of content.

Listen: Please do not run to Google now to find the a formula which helps you with an optimal percentage in terms of keyword density. There is no such magic formula out of the box as X%. If anyone says there is, trust me it’s a farce.

But you may say if I’m writing a blog in my niche, I will be forced to use it repeatedly. You are absolutely right! But remember that the piece of content should make sense, and that’s what counts.

Google penalizes problem sites. One of the reasons why Google hates your site can also be due to going overboard & not maintaining an optimal Keyword Density.

 

SEO Tips: Optimal Keyword Density Calculation for your Niche Google your keyword and select the top ranking posts in SERPs in your niche. Now copy the URL and paste it in WordCounter and check the number of times the keyword has been used. Now, Jot them down. Let’s say in this case you are looking at “Keyword Research” and it is mentioned 128 times and the number of words is 3256, in this case, density is 3.93% and do it for a couple of sites and take an average and try to keep your count within the calculated average. When you have finished writing your article: Open your document and use a keyboard shortcut ‘Ctrl + F’ if you are in MS Word or ‘F3’ on Google Docs and key in your keyword and check the number of times it’s showing.

It’s that simple!

So let’s jump right in.

It’s time to talk about the tools for we would be working with now.

Before we move ahead let me tell you there are loads of tools out there and many are exorbitantly priced. I suggest you stick to a few tools instead of getting entangled with many which will yield nothing but similar results.

Below I would like to share with you an 8 point keyword research checklist which can help you to a smooth start in your quest.

List of Magic Tools which will be a game-changer to boost your rankings :

Answer The Public – Questions and Longtail Keyword tool
Google – Suggest options based on historic search patterns
Ubersuggest By Neil Patel – the Long Tail tool
Keyword Shitter – For basics & few long tail from your niche.
LSI Keyword Generator – To find Semantic words – how a search engine looks at content.
Forums: Quora / Reddit – To understand what are the questions & queries people are asking in forums.
Wikipedia – Look for more Semantic & Unique keywords which supplement LSI.
SEMRush – Helps in finding Top Organic Keywords in your niche your closest Competitors are ranking for.

Keywords Everywhere – The best free tool for Keyword Research.

 

Now it is time to drill in further:

It’s always good to start with the easiest step, correct.

Let me demonstrate to you how to begin your keyword research for seo.

Answer the Public

To start with, this is a great tool to get a spectrum of keyword ideas to begin with.

For instance, If I look up ‘keyword research’ as a topic on answer the public, this is what I get as results.

answer the public

If you are interested in the volume feature in these tools as shown above, please place a comment in the comments section below as I do not want to sway away from our topic now.

You can see that you got a plethora of queries to start your research and the best part is many of them are niche keywords or phrases.

Now take each of these questions and move to another tool! I think you already know which tool I am talking about!

Google Suggest

Lo and behold it’s Google! But you might probably be wondering why Google?

Now hang on a minute.

Let me demonstrate!

Google Suggest

Ta-da!

There you see how Mr. Google spills out niche terms for each search query you key in.

Here is another way to look at it!

Just scroll down the SERP and look at Searches related to keyword research.

keyword suggest bottom 1

Moving ahead let us now move onto UberSuggest By Neil Patel

How do I use the Keyword Tool Ubersuggest?

Here we are right on the Ubersuggest surface and so you can better imagine what’s possible, let’s start a search for the example of “keyword research”. Simply enter this keyword in the search box and select the country for which you want to get the results.

In my case, India is with the language option “English/India”:

UberSuggest KR

Now the tool gives an overview of the search term “keyword research”:

UberSuggest Search Page

You can clearly see the monthly search volume (top right) of 4,400 searches per month, right next to it the probable difficulty of showing up in the organic search results, as well as the difficulty level for paid advertising campaigns and the cost per click (CPC).

It will also give you average monthly searches for the past 12 months.

UberSuggest Monthly Search Page

Also, you can find a realatd keyword or long tail keyword which is very important nowadays.

UberSuggest Keyword Ideas

Add these long tail keywords to your excel sheet now.

Sounds easy till now I guess, but that’s not all.

This is the part where we do something away from conventional. Something which no one mentions in keyword research.

Many a time you feel you have sweated blood to do all your keyword research and now you start to worry looking at results.

I’ve been there too.

And you’re thinking what’s next? We all do it.

Here’s a clue! Many a time you would have observed that while doing an analysis you see that a web page is ranking for many keywords which are not there in its content. How is that?

Don’t worry there’s a solution for this.

The trick is to use a secret formula called LSI.

Latent Semantic Indexing – What smart SEO Pros use

So what’s it all about?

What is LSI?

Latent Semantic Indexing is a technique which uses mathematical formulas to derive patterns in a group of Unstructured Text.

Get it?

Keep reading and you will find out.

Think about it this way, LSI is nothing but the method by which search engine reads in your content and relates it so as to index it in correlation with certain topics.

Let us look at it in detail and with examples:

Do you agree that Laptop can also be referred to as a notebook or movable computer?

Let us look at another example now.

A car can be referred to as Vehicle. ‘Used Cars’ are the same as ‘Second-hand cars’ or ‘Pre-owned cars’.

For a better understanding refer to the example which is well extrapolated for LSI by mathematica for predictions below.

statistical thesaurus entries

Let me explain what LSI basically means, it’s a technique of ascribing a set of words which better help understand & index a particular keyword which best describes it. So that’s where LSI fits in.

That’s just the tip of the iceberg, it’s a vast topic by itself.

But for now, I want you to use a FREE tool called LSI Keyword Generator

LSI generator

Keyword Research Tips: By using LSI you are beating the system of keyword density. Consider it this way, you are using terms which are not exact but are synonymous in usage.

So, what’s the bottom line?

Reduction in redundancy & over usage is key.

The good news is let there be any Google algorithmic update but you are safe from getting penalized by Google for Keyword Stuffing. There are many reasons why Google hates your site and stuffing is one of them.

Please bear with me for some more time and I will show you how to consolidate your keyword extract and refine it for its best use.

In this keyword research guide, I have covered the most contemporary keyword research tools and you can use this as a comprehensive keyword research guide 2019.

Honestly, just don’t take my word for it. Try it!

And Trust me you will be glad you did!

Now it’s time to move to our next platform which is Forums.

Forums – Listen to your Target Audience

Furthermore, I am going to show you an easy shortcut to find ‘Forums’ in your niche.

We shall be using Google Advanced Search Operators for this. Below I’ve illustrated to you how to use a basic Search Operator I have illustrated below:

forums serp 1

As shown, this is the easiest way to find Forums and Discussion boards in your niche. There are many but Quora is the best of all where if you ask me ‘substance’ hangs out.

It’s a great place to find Live-wire questions in your niche which can form a chunk of your blog. I have depicted how to find keywords using Quora below:

Quora for KR

Shown above is Quora Suggest. You can get deeper too.

Quora for KR2

You can also try Reddit! That’s a good resource too.

reddit

Quora and Reddit are not tools by themselves. But I have shown you how to derive benefit from them.

Next one is an interesting resource too.

I’m sure you agree Wikipedia is treasure for Content Marketers.

Wikipedia – The Modern day virtual library

Just search for your keyword on Wikipedia and you will see many terms which will boost your content and help you with your LSI objective. It will provide you with loads of ideas for your mind to cascade and define.

Wiki1

There you are…

Wiki2

As a matter of fact, additionally I got some explicit niche keywords in Wikipedia which can bring in some serious visitors with high potential if I’m working on seo for used cars.

That’s how you dig for more niche keywords in Wikipedia.

Keywords Everywhere – Free search volume, CPC & competition data

So what you would do is, first of all, you would go into Google and type in “Keywords Everywhere,” and this is if you have Chrome or Firefox, and download the extension.

Keywords EveryWhere

Go to the Chrome extension store and download Keywords Everywhere; that’s it.

Keywords EveryWhere Chrome

And once you’ve downloaded that, you’ll get sent an email Keywords Everywhere Get API Key

where you have to copy the API code or the key code, and paste that back into the bit you were on before so you can be authenticated or be accepted to use the actual keyword tool everywhere, or Keywords Everywhere tool.

Keywords EveryWhere API Key in Mail

Keywords EveryWhere Free API Key

It’s free software or free Chrome extension, should I say.

And what it does is, it shows you three main things.

Number one, it shows you how much search volume a specific word gets.

Number two, it also shows you the cost per click for that word.

And number three, competition as well. It shows you the competition which is, rated between zero and one.

Keywords EveryWhere Serach Volume CPC

Now you’re more interested in the search volume.

But bear in mind that this information is based on Google AdWords Planner, the Google Keywords Planner tool.

And that is focused on pay per click advertising, so basically advertising your message using Google’s paid platform.

So it’s different.

Like free content marketing doesn’t have the same sort of data and all that kind of stuff and when it comes to the paid platforms.

But it can give you an incentive or an idea as to what you need to be doing.

So you want to be focusing on the search volume, that’s important.

Of course, competition can give you an idea. So anything below 0.3 is always good, but again I wouldn’t be hung up on the whole competition thing or cost per click thing.

It gives you an idea, but that’s not what you want to be focusing on.

You want to look at the actual search volume.

What you also want to do when you get to Google is, also check the actual results that comeback as well.

So let’s say for example you get 9,000,000 results that come back and the search volume for that keyword is 1,000,000, then you know that’s something that gets searched for a lot.

Now the results relate to every single time that word is mentioned within that title, or description, or post, or whatever it is, or whatever Google thinks is related to what you’ve typed into the search box.

So it’s imperative to make sure that you realize these numbers, so you know that people are looking for this stuff.

Once you’re typing in your keyword, you’ll start to see auto-suggestions that pop up for that specific keyword.

And it’s really important to not these because it means that Google’s telling you that these things are being searched for.

Even when you get the Keywords Everywhere tool, it’s also gonna start showing related items on the right-hand side, and its also going to show you the volume, the competition, and the CPC.

Keywords EveryWhere People Also Sarch For Keywords EveryWhere Related Keywords

SEMRush- A Freemium treat for Content Marketers

The last tool I’m going to talk about here is SEMRUSH.

A Freemium tool which is more than enough with limited features also.

So, let’s jump right in and see how you can find more keywords from Semrush.

Semrush KR

There are many tools out there like Ahref’s which are really good if you can afford to. The paid version of Semrush too is just amazing and helps you a lot in the long run.

I have been there and done that, hence I suggest that you use a freemium tool at this stage. The choice is yours if you still want to pay for these tools. It’s your money.

These are critical ones and they are real queries which are landing users onto the competitor page.

Now that you have cracked this stage of Collation of Niche Keywords. It now time to move ahead and Conceptualize and Comprehend the relevance.

Step 2: Collation- A very important step which helps you get organized

But before we go deeper into this, I want you to open an MS Excel sheet and organize your findings.

In that case, there’s one problem right? What format?

I have illustrated a basic keyword research excel template below to make it simple.

Excel Keyword Template

Sorting based on High volumes is for illustration purposes only. Spreadsheet Download option provided below.

So, you are thinking about the column D and that you have to do a manual job of counting. No No No, I have you covered. Ping me in comments if you want to know how to get Column E.

Please take note of this formula and paste it into the Excel Cell. Just make sure the name of the Cell is corresponding to the one in formula. And then just drag it down to the last row.

 

MS Excel Formula for Counting the number of words in an Excel Cell =IF(LEN(TRIM(B2))=0,0,LEN(TRIM(B2))-LEN(SUBSTITUTE(B2,” “,””))+1)

You can sort the columns of Volume or No. of words in a cell.

In this illustration, I have sorted it based on search volume.

So, now you can see your list grow!

Keyword Research tips: Always remember another key point longer the keyword phrase the more specific your niche is getting.

A word of caution: Don’t forget that running behind volume keywords will bring you more competition.

Download FREE keyword Research Template

Step 3 : Conceptualization & Comprehension

What do I mean by this? Let me explain. Let me explain using an example of Used Cars topic and you will realize that we have a seed keyword and body keywords which is Cars.

Hence, what I need you to do is brainstorm your topic and to analyze which are the most relevant keywords which will best suit your content in your niche.

In addition to this, you need to be wise enough to figure out those keywords which may bring some visitors who land on your page accidentally but not with their intent. Let me throw some light on it with an example.

insurance1

If you see the page you will realize that the user will be sure shot Pogo sticking back to SERPs.

insurance2

Picture this:
In a Used Car Example, Let us say we are writing about Used cars and there has been an accidental optimization of a keyword Insurance and a person searching for ‘Buy Used Car insurance’ lands on your page. Beware: Are you happy that you got a visitor, No, No, No that’s a misconception.

That’s where Pogo Sticking takes place which may surge your Bounce rate while sending a wrong signal to Google which directly affects your domain & page ranking crashing your position down in SERPs.

Now, we need to cover Purging. Which is the 4th & final step in research process.

Step 4 : Purging and Consolidation

This is primarily a CRM activity which involves Database Cleansing. Which means now it’s time to get back to our keyword research excel sheet.

So, what do we actually do in Purging?

Let me show you how.

Open your keyword research excel template. Select Column B as shown.

Excel duplicate removal PS

It’s really that simple and now you are left with Unique entries only.

Great!

Now you’re good to go ahead and pen your content.

Before concluding, I know what you are thinking and Yes you are right!

You must be guessing why I haven’t made mention of keyword tool which no one misses mentioning. Honestly speaking this has been The Tool for anyone who starts their SEO journey. Even me!

Google Keyword Planner
You should also know that it’s associated with Adwords account and is not a stand-alone Tool but an integrated one which is built into the Google Adwords platform.

Let me explain why I DON’T prefer using Google Keyword Planner(GKP) which has been a must-have SEO tool for any Online Marketer?

If you have to be successful, you require a Unique Selling Proposition (USP) and Google keyword Planner can’t help you define that.

  1. It gives you very closely related terms on a random basis which will not be of great help. And guess what everyone is using the same set.
  2. Google Keyword Planner is a reliable resource which is absolutely FREE*. Hence, more people flock & many people search the internet asking how to do keywords research on google adwords or how to do keyword research for content marketing.
  3. Sheer quantity & closely knit terms are of no help currently.
  4. It’s not a tool you can consider if you are looking for a Niche. And Google’s keyword tool will not help you understand what your customers are searching for, as it is very vague and generic.

The real secret is it will never yield desired results as the tool is designed for primarily for advertisers and not for SEO.

Do you think I am exaggerating?

The below example will tell why I am saying this:

GKP1

So let’s move ahead & see what results google’s keyword planner will yield!

gkp2

Found nothing interesting isn’t it?

Here’s the interesting part which will provide you more compelling evidence.

Let me show you what I am talking about.

What do you think is the difference between the Google Keyword Planner and the results I have shown you before considering your SEO efforts?

In a nutshell, there are better techniques which are much better than just using Google’s keyword generator. I am not saying this tool is obsolete, it’s a great tool but there are better ways of doing without it now.

Google’s search term suggestion tool can help you start if you insist, but you need to carve out a niche route too.

The length and intensity of this blog tells me we need to do a recap.

Summary

So let’s rewind and look back at what we discussed in all.

We opened with a generic approach of steps involved in Keyword Research of 4 steps Finding, Collation, Conceptualization & Purging of which the major step was just the Finding.

This point being the key had to be stressed upon and elucidated in a more broader spectrum than other steps as other steps were more administerial in approach.

In finding we covered all the tools namely Answer the Public, Google Suggest, UberSuggest by Neil Patel, Keyword Shitter, LSI, Quora, Wikipedia & SEMRush. I have also shown you how to use the tools to find Head Keywords, Body Keywords, and Long tail keywords.

I have also shared with you keyword research excel template which will be of great help.

Conclusion

Why is Keyword Research so important? You might have realized why there is so much emphasis in finding out the niche and long tail keywords which have much lesser competition when compared to the high volume chunk which will get you nowhere.

If you actually analyse leading blogs of any industry and get to the analytics, as you have seen in SEMRush they are being found more with these Long Tail and niche queries than the head keywords which everyone is running behind due to their volumes.

So, I would like to end this by saying that this is your first step in online success followed by backlinks.

Now, it’s your turn.

I’d love to know your thoughts if you found this article helpful. Leave a comment and do share if you liked it.

 

5 Web Design Mistakes That Hurt SEO

5 Web Design Mistakes That Hurt SEO in 2019

Are you sure your web design has no mistakes? If your answer is NO, then you should check your Web Design Mistakes That Hurt SEO in 2019.

I am sure everyone can relate it. For the first time when we see our website live on the internet, we feel overwhelmed with the stunning look of it. But soon the joy starts vanishing when we don’t see any traffic coming.

Maybe the design of our website was not that healthy to convince the search engine that it is the better candidate to rank on the first page.

If you are an SEO expert like me then you might be knowing how important it is to consider SEO while designing the website.

But most people are not aware of the fact that SEO and web design are connected to each other. So they don’t consider essential parameters and often make web design mistakes that hurt SEO.

So in this post, I will walk you through the 5 biggest web design mistakes that are really bad for SEO of your website.

Missing H1 Tags

Many times you will be willing to remove H1 tag from the home page of your website to make it more appealing and beautiful in terms of design but If your home page lacks the H1 tag then you are missing the great opportunity to rank high for your focus keyword.

Search engine crawler on its visit to the page first crawls the H1 tag and if your focus keyword is present there then it will immediately get to know what your website is all about and it will be indexed for that keyword.

But if you don’t have an H1 tag then it has to crawl through your content to fetch your relativity to the focus keyword which ultimately results in poor ranking.

Missing H1 Tags
Image Credit: Site Checker Pro

So always include H1 tag with your main keyword present in it which will be also helpful for visitors to get a quick knowledge about what your website is all about.

Including More Images and Less Text

Websites that use images only and very less text fail many times to communicate with their visitors. This is one of the biggest web design mistake as it leads to high Bounce rate and less interaction with the visitor.

I know how much important it is for a niche like Travel and Photography to include images on their web page but you should know that including more images to the page adds more loading time.

When you add huge HD images to your page you add a lot more size to it which as a result slows down the speed of your website and increases loading time which keeps many visitors away from your website.

Moreover, the site speed is one of the main ranking factors does Google itself does not like to keep its readers waiting. In order to display the best results on Page-1 search engine will never rank websites whose loading time is more than average.

Use Google page speed insight test to check out the speed of your website and if it says your site needs improvement then its time to optimize all the images that are adding unwanted loading time to your site.

Google Page Speed Tool

If you are a WordPress user you can use WP Smush plugin that compresses and optimizes the images you upload.

Improper 404 Page

An elegant 404 page with internal links is very important for user point of view and a crawler point of view.

If someone lands on your 404 Page and it appears like this

simple 404 error page

As you can see there is no internal link present which means you are not pointing your visitor to any other page. The person will get confused and immediately exit your page which is bad for SEO of your website as it increases the bounce rate of it and also results in bad user experience.

But if your 404 page appears like this.

404 custom page
Image Credit: VectorStock

The person is more likely to click on Go to Homepage Button. You just saved him from regretting his visit.

Your 404 Page should have one internal link at least or a link back to the home page so that the crawler does not face a dead end if it crawls a broken link.

Pop Ups

Pop Ups are very good in terms of conversions and fetching an email of a visitor but at the same time, they can be really annoying for your readers. Pop ups work best when the user is leaving the site which is called exit intent pop up and it does not effect any user experience as the user was about to leave.

But what happens when you display pop up everywhere on your site?

The excessive use of Pop Ups in a site can hurt SEO as it gives a very bad user experience which is one of the ranking parameters on search engine.

Bad Pop Ups
Image Credit: Malware Bytes

When Pop Ups appear, the interaction of a reader to your main content is interrupted which results in very bad user experience. So I will suggest you use a Pop up if and only if a visitor to your site has spent some time reading your content.

Using Text on Images

If you think the text ” Web design mistakes that hurt SEO” written on the above image can be read by search engine crawler then you are totally wrong as it can only read text, not images.

The text that appears on the images is not crawled by Google. That’s why we have Alt attribute which helps us to include our important text on the image to tell the crawler what this image is all about.

So always insert your complete image description inside the alt text to increase the relevancy of the image about the topic you are talking and improve your On page SEO score.

5 Web Design Mistakes That Hurt SEO Infographic

5 Web Design Mistakes That Hurt SEO

Conclusion: Most beautiful websites will never get upper hand over the optimized websites so it will be a big mistake to ignore the SEO parameters while building up a website.

If you have an agency working for you then ask their designers to interact with the SEO experts too so that they can hand over an optimized website to you.

For More Tips Click https://bit.ly/2iKAM8h or Contact 91 999 377 6088, votive.techs@gmail.com

Why You Need a Professional Shopify Web Designer

Do you want a Shopify store which is fully optimized for Google? If you choose “YES” then you have to hire a Professional Shopify Web Designer.
But,

Why You Need a Professional Shopify Web Designer

let me explain it.

You have probably heard the hype surrounding Shopify e-commerce stores. If you have not, then you know what an e-commerce store is and have probably come across it. Shopify is an innovative platform providing an e-commerce solution. Shopify allows anybody to set up an online store quickly and cheaply.

Shopify Web Designer

You do not need any technical knowledge or experience to go about it to have a place where you can sell your products. However, it is necessary to have a Shopify web designer if you need your store to be designed professionally and be competitive.

What Shopify allows you to do

The platform lets you customize the appearance of your store and organize your products. Shopify also enables you to accept payments and track orders and respond to them with just a few clicks. Shopify is for those that are tight on budget and looking to start an e-commerce store. Anyone can launch the store without the expenses associated with premium web development services.

What makes Shopify so Attractive?

With Shopify, you can make small monthly payments that suit the level and size of your business. Shopify offers three different packages that you can choose from depending on the features you want on an online store. It is also possible to link to various gateways for payment providing the flexibility you need to choose the most appropriate one for you.

 

Shopify has a range of designs that will kick-start your website. You can go with either premium or basic designs depending on the amount you are willing to spend. Your business also benefits from great marketing insights to effectively compete with other firms.

 

You can customize the Shopify store through CSS and HTML. And what’s more, the platform incorporates a blogging capability. Several applications are also available that add functionality that is superior.

Why would you need the Services of a Professional Web Designer?

Without a doubt, Shopify offers a variety of premium and free themes. However, you may need more than just what is on offer to gain a competitive edge. After all, Shopify themes may be so typical that your store lacks that distinguishing appearance. Shopify templates are ideal for those starting, but you are not the only user that same template. There may be thousands of others like you that found it appealing. Your primary goal is to impress and attract customers to your store, but you may fail to do so if they see the appearance of your store is just like the other one they viewed.

 

Another limitation associated with freely available themes is in customization. You must know how to implement CSS and HTML effectively to take full advantage of the templates. If you are incompetent in that aspect, you feel yourself being limited on customization. Many business people do not have this technical knowledge and find themselves stuck in the same spot for a long time. CSS and HTML require coding skills which may be costly learn. Additional spending to determine may be counterproductive since your goal is to save money as much as possible. Even when you learn the language, there is no guarantee that you will manage the process all by yourself.

 

For those familiar with SEO, then you are aware how much the coding of a theme affects your online presence. It affects how potential customers find you the internet — not every theme that’s created the same way regarding SEO. The template that you finally select does not guarantee it was optimized for SEO.

How will you benefit when you hire a professional Shopify web designer?

Hiring a Shopify web designer is not a bad idea. They will make your website unique that you will not have to worry your store may be too similar to that of the competitor. The web designer will perfectly adapt your store to be according to your business specifications. The professional loop you in every stage of the planning process. This means that additional features will be inserted as per your specifications to make as attractive as possible. Other benefits will include having an up to date design. Webpage trends change rapidly, and the Shopify themes may not change at the same rate. They may lag, and this would affect your business significantly.

 

A Shopify web designer will ensure that your website is search engine friendly. These professionals know how much this means for your store when it comes to attracting the right people. As mentioned above, the coding used in your store determines your overall online visibility. Let a professional do it for you if you have no idea how to use CSS and HTML.

 

It does not matter whether you are a starter or not. You need an e-commerce store that stands for a long time. The designer will project the future of your business and construct your store in a way that it will withstand the future demands.

 

Shopify templates may not allow you to update the website as much as possible. It places a rid on your growth potential associated with a dynamic internet site. Uncommon with Shopify templates and other design firms, a professional Shopify web design include functionality into your website so that you can edit some aspects of the store by yourself. You will not need any significant knowledge of CSS and HTML. The professional work with you throughout the whole process so that you gain the understanding you need to manage the following customization by yourself.

Final word

Shopify templates are an excellent way to go if you are starting. They provide you with the necessary tools to make your store up and running. However, using these templates has its weaknesses. First, your preferred theme may not be SEO optimized, and secondly, they may not offer you the much uniqueness that you need. A professional Shopify web designer ensures that your store is as competitive as you need it to.

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Tips to Identify the Target Audiences for Mobile App

After Completion of Mobile app development, now you are ready to next stage, which is launching, but before that wait for a minute. Think and research about the targeted audience before releasing the app. You may have a great app and a great idea to reach the customer, you think will get entire large number of customers. But let the audience decide whether your app really great or unique.

If you define your target audience before developing the app, it’s well and good and it could prove highly beneficial. It improves the chance of achieving success becomes higher. If you keep the audience in a mind, then development will be according to their needs, taste, and preference.


Initial steps of conducting the targeted audience

As per trend, every person uses smartphones and various gadgets having a different type of apps on android and ios platforms. The user wants to look something exclusive and unique in an app and it fulfills the needs. For instance, if you think about the eCommerce app the people want to avail discounts on the same product which is purchased last. If they find there which is require then we can say the ratio is increased by eCommerce app user. We can divide the research in 2 faces like general understanding and market research.

General Understanding

In general understanding, you have to get the first knowledge about the targeted market and market lines, For example, if you develop a grocery app, then your target audience would include almost all people who belong in the every age group. While grocery shopping is mostly associated with homemakers, your specific focus would be on women in this area. But you can’t say that only women are your potential customers as compare men, students and others also buy the product from grocery shops, and they also use the app to buy the items or products.

Market research

Market research is also one of the most important factors for a successful mobile app. Before launching the app even develop the application you have require too deep knowledge about the market and have the deep understanding about the related products, services of your app. apart of this keep the eyes on your competitors and add the special attention of peoples who will like your app more than the other. If we take an example of grocery as use before, you should concentrate on peoples who buy the product through the app, what are the common items they buy and which payment method they prefer and another option which is popular also look the app rating and review.

 

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Top 7 Mobile App Development Trends of 2018

Mobile technology is constantly growing up. In present time people have become extremely tech-savvy and thinking about the world around us is simply not possible without our Smartphones. From booking a hotel to shopping, hiring a cab to pay utility bills, almost everything is available at fingertips with the mobile apps. People have started understanding the benefits of the use of mobile applications and this explains why mobile apps are so important these days. Below are the newest 2018 mobile app development trends that determine the future of mobile application development.

Augmented Reality (AR):
Both Augmented Reality (AR) and Virtual Reality (VR) and have taken the entertainment and gaming industry by storm. Nothing can prevent AR technology in mobile applications to gain new momentum in 2018.

Blockchain:
One of the most favourable industries for Blockchain technology is trade finance. Blockchain technology provides a platform that allows the transition of digital information without the risk of being hacked. It was originally developed to support Bitcoin, it’s a digital ledger that offers durability, legitimacy, transparency and Incorruptibility.

Cloud Tech:
Cloud tech provides key benefits like streamlined operations, reducing equipment cost and hosting, increased app storage capacity and improved productivity and alliance intend to dominate 2018. It permitted mobile apps to store all their inherent data in a cloud space and processes heavier tasks impeccably on the mobile by fetching the data.
Internet of Things (IoT)
The well-known technology that has certainly made a special place in our family or homes and gave it the title of a so-called smart home is now powered by a major change say analysts. Lets’ wait and watch what it wraps in the coming year.

Android Instant Apps:
Introduced by Google, Android Instant Apps allows users to run your apps instantly, without installation. Moreover, it provides immersive apps, with objects design and fine animations, without installing them on their devices.
AMP (Accelerated Mobile Pages)
Accelerated mobile pages or AMP as it’s commonly as an open source framework that rapidly loads the web page on mobile. The framework increases the web page loading speeds by stripping out elements that cause web pages to load slower on mobile. These elements include JavaScript and third-party scripts.

Security & Protection
With the fast evolution of mobile app industry, 3rd party SDKs gains power and apps collect more and more information which increases the risks, vulnerabilities and security breaches. This caution certainly calls for security & protection solutions as a great necessity. for knowing more technology updates it will be related to web or mobile.
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Top 5 PHP Frameworks for Developer in 2018

PHP or Hypertext Preprocessor is the most chosen programming language in the world to develop dynamic website development and web-based applications. PHP is a server-side scripting language and is embedded in HTML. It is the widely-used, Open Source and efficient alternative to other web development technologies. PHP technology works with framework and runs on a web server. Features like security, user-friendly, Speed optimization etc. PHP is independent language platform and is compatible with almost every web server. Ability of learning also gives PHP development a big edge. PHP makes the application highly usable and proficient.
Below are the top 5 PHP framework technology described:

Laravel:
Laravel is more popular than other PHP frameworks. It is an open source framework and enables developers to speed up web application development without increasing project overheads. It scores more than other frameworks in the categories of performance and scalability.
Key features of Laravel :
• New directory structure
• Route caching
• Authentication
• Multiple file system
• Unit testing is provided as an integral part of Laravel
• Template engine
• E-mailing
• Laravel framework Technology

CodeIgniter:
It is one of the most favourite web development technologies is PHP, which comes with many more branches leading to possibilities of top-class web application development. Codeigniter is an open source framework that comprehensively serves you with all the efficient properties and the simple approach to build a solution using PHP. It is easy-to-use system proponents and simple interface allows swift and flawless development. It contains libraries, easy interface and logical structure to access these libraries, plug-ins, helpers and other resources to solve the complex functions of PHP more simply maintaining a high performance.
Key features of Codeigniter:
• Framework with a small Footprint
• Minimum Configuration
• MVC is optional
• Pagination
• Full Page Caching
• Error Logging
• Application Profiling
• Calendaring Class
• User Agent Class
• Zip Encoding Class

Symfony:
Symfony is a free open source framework that is written in PHP programming language, based on Model View Controller. The most prominent feature of Symfony is that it boasts a highly flexible architecture, which makes it a first choice for the web programmers. The flexible architecture of the application inspires and encourages the countless online websites owners to go for it. Symfony development offers compatibility with many databases like- MySQL, Oracle, PostgreSQL and Microsoft SQL server. There are numerous newest features associated with Symfony web application development.
Key features of Symfony :
• FrameworkBundle
• Twig
• Serializer
• Cache
• Console Routing
• DependencyInjection
• VarDumper
• WebProfiler Bundle
• PhpUnit Bridge
• Form

Zend:
Zend framework is an open source and object-oriented web application framework that you can implement with PHP 5. It offers individual components for many other common requirements in web application development. It also seeks to promote web development best practices in the PHP. It contains various beneficial features that make web development process easy and fast. Apart from it’s another beneficial library components, reusable code and MVC designs.
Key features of Zend:
• Pure object-oriented web application framework
• Advanced MVC implementation
• Supports multi-databases including PostgreSQL, SQLite etc.,
• Simple cloud API
• Session management
• Data encryption
• Ideal for enterprise applications
• Tons of components for validation, feeds, and forms.

CakePHP:
CakePHP is an open source framework which offers a rapid application development platform to web developers. CakePHP allows web development companies to develop highly robust and featured websites by using simple procedures. It is built in MVC pattern along with the model class.
Key features of CakePHP:
• User-Friendly Tool
• Safe and Secure
• Extensive safekeeping tools include cross-site
• Good Documentation
• Scripting prevention and SQL Injection prevention
• Clean MVC Conventions

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Google Launches New AMP Platform for Mobile Users

Google launched a developer preview of new AMP story format on Tuesday that specially designed to give content publishers an easy solution to deliver news and information on mobile devices with visually rich content, tap-through stories.

“AMP” stands for Accelerated Mobile Pages -optimized web pages displayed on your smart phone in Google search results and they load page rapidly and use ten times fewer data than non-AMP pages. Now, instead of seeing the normal text links, people will see the image and video orientated stories, like on Instagram etc.
The overall idea here isn’t all that different from the stories format you see in Instagram and Snapchat. This latest format allows publishers to build image, video and animation large stories for mobile that you can easily swipe through. “It’s a mobile-focused format for creating visually rich stories,” as Google’s product manager for the AMP project Rudy Galfi called it when I talked to him last week. “It swings the doors open to create visually interesting stories.”

Initially, there is a short list of publisher’s partner working with Google on AMP Stories. These include the likes of CNN, Conde Nast, Mashable, Mic, Vox Media, and The Washington Post. Also, according to a report from an online source, Google has paid an amount of money to the publishers working on AMP Stories — though it seems that’s aimed at being more of a development fund than simply a payment for partnering with Google on the new project.
It’s still unclear how Google will show these stories in search and how publishers can ensure that they’ll be included here. Because these AMP stories live separate from regular posts, Google will likely give publishers another means of pinging it when new stories go live.
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20th Anniversary of Open Source Software

Open Source software celebrated their 20 anniversary on 3 Feb 2018. The open source was introduced at a strategy session held on Feb. 3rd, 1998 in Palo Alto, Calif. the term “open source” was coined by Chris Peterson of Foresight Institute, John “Maddog” Hall and Larry Augustin, both with Linux International, Sam Ockman with Silicon Valley Linux User Group and Eric Raymond were reacting to the publication by Netscape that it planned to “give away” the Netscape source code by releasing it to the public
Later that month, the Open Source Initiative (OSI) was founded by Eric Raymond and Bruce Perens as a general educational and advocacy organization to raise awareness and adoption for the open development process. Open source in the first decade were primarily replacements for off-the-shelf products, while in the second decade they were increasingly components of larger solutions.

Several other events conducted that time. For example, Red Hat launched as a start-up in 1993, with the aim of developing its own Linux distribution for enterprise use.

Other remarkable dates in open source history:
1994 – Work started on the development of the free database MySQL
1996 – Apache HTTP server started its run to dominance as an open source entity on the Internet
2004 – Canonical released its Debian-based Ubuntu operating system, which brought the Linux desktop to users.
Future of open source – Jim Whitehurst, president and CEO

The future of open source is bright. We are innovating new things that will come about because information is being separated from physical objects thanks to the Internet of Things. Over the next decade, I predict we will see entire industries based on open source concepts, like the sharing of information and joint innovation, become mainstream. We will see this impact in every sector, from non-profits, like healthcare, education and government, to global corporations who realize sharing information leads to better outcomes. Open and participative innovation will become a key part of increasing productivity around the world. As the nexus of innovation continues to move into open communities, and as open source becomes more ubiquitous, I believe Red Hat will become one of the iconic names in the technology world.
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Facebook Updated Branded Content Policy to qualify which Content will Post

Facebook updated new branded content policy to prohibit publishers and content producers from getting paid to post they didn’t create, according to a post on the Facebook, they added the following rule to its policy: “Don’t accept anything of value to post content that you did not create or were not involved in the creation of, or that does not feature you.”
In 2016, Facebook released an updated list to restrain branded content. It offered a new tool for publishers and influencers to tag marketers when they publish branded content on Facebook apps and services. Since then, the number of posts with this content increases. Facebook said the number of publishers and creators posting branded content grew four times last year.
Branded Content
In theory, a brand paid a creator or publisher to create or promote an article, image or video and distribute it to their followers. While in practice a brand only paid a creator or publisher to distribute content to their audience. Content in this context may simply be a link to an e-commerce site. It directly takes you to landing page from promoted content.
Action Taken by Facebook
To stop the abuse of branded content’s loose definition, Facebook has updated its policy on what qualifies as branded content on its Pages.
They are barring creators and publishers from earning from branded content they did not create.
Creators and publishers will have time to adjust. Facebook said the change will start in March. Then, they will restrict the reach of branded content that violates the policy on Facebook Pages.
Facebook will restrict a violator access to the company analytic tools. It includes the labelling tool to tag branded content and enable a brand to monitor performance and run the content as an ad.
How to Identify Violators
Facebook has created a system to detect violators of its updated branded content policy. It uses signals to find the business relationship between Pages.
The Facebook representative said the system can recognize when a creator posts a link to an independent publisher article that features a brand but not the creator. This violates Facebook policy.
A link to an independent publisher article that features both the brand and creator will pass if the publisher quoted the creator in the article.
Facebook said that they will notify violators so they can appeal the decision.

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Why is Shopify Favorable for E-Commerce Startups?

The booming industry of e-commerce web development has made most businessmen turn to online markets for increasing sales and expanding business globally. If you require a personalized web store for your brand then you must pay attention to certain factors. Here, we are sharing various benefits of choosing Shopify solutions for your e-commerce startup.

Visually Engaging
Shopify provides you with a selection of themes and templates. They are already appropriate good looking and super functional themes and templates can further be personalized through particular website development service providers. It has been observed that websites with a shabby or messy layout tend to have a number of discarded carts. While websites with systematic and simple layouts have a better conversion rate.

Data Security
While you are all focused on attracting new customers, increasing website engagement and improving user experience, there might be hackers who are eyeing your data security. Hackers find new websites easy to hack as they are not fully secure. But when you choose your web store with Shopify then you can relax about security compliance. It offers hacker protection and regularly provides security grades.

Diverse Payment Gateway Options
With the support of over 70 payment gateways, Shopify is better than to Magento. Shopify payments are the easiest method to accept online payments and the platform smartly eliminates the trouble of introducing third-party payment providers. Though Magento e-commerce service providers get the help of third-party add-ons for boosting the payment gateway options, Shopify excels in this department.

SEO Features
Shopify is bestowed with robust search engine optimization features which will help you in drawing detailed analytics for your web store. How do you understand which section of your web store is the least engaging? Or which part of your e-commerce store is gaining the maximum clicks and involvement? An SEO analyst will certainly help you out with these detailing. But Shopify inbuilt and detailed analytic report helps you in tracing all the above queries easily without the need for extra Search Engine Optimization services.

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