The booming industry of e-commerce web development has made most businessmen turn to online markets for increasing sales and expanding business globally. If you require a personalized web store for your brand then you must pay attention to certain factors. Here, we are sharing various benefits of choosing Shopify solutions for your e-commerce startup.
Shopify provides you with a selection of themes and templates. They are already appropriate good looking and super functional themes and templates can further be personalized through particular website development service providers. It has been observed that websites with a shabby or messy layout tend to have a number of discarded carts. While websites with systematic and simple layouts have a better conversion rate.
While you are all focused on attracting new customers, increasing website engagement and improving user experience, there might be hackers who are eyeing your data security. Hackers find new websites easy to hack as they are not fully secure. But when you choose your web store with Shopify then you can relax about security compliance. It offers hacker protection and regularly provides security grades.
Diverse Payment Gateway Options
With the support of over 70 payment gateways, Shopify is better than to Magento. Shopify payments are the easiest method to accept online payments and the platform smartly eliminates the trouble of introducing third-party payment providers. Though Magento e-commerce service providers get the help of third-party add-ons for boosting the payment gateway options, Shopify excels in this department.
Shopify is bestowed with robust search engine optimization features which will help you in drawing detailed analytics for your web store. How do you understand which section of your web store is the least engaging? Or which part of your e-commerce store is gaining the maximum clicks and involvement? An SEO analyst will certainly help you out with these detailing. But Shopify inbuilt and detailed analytic report helps you in tracing all the above queries easily without the need for extra Search Engine Optimization services.
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In the digital era we are living in, businesses need to adopt a new marketing strategy that increases their customers and sales. The use of mobile devices is on the rise and this has given birth to a new era of mobile applications. Mobile application made life easy for mobile device users, it has changed the lives of people, as well as for businesses in connecting all around the world. Nowadays people always carry their phones with them, so they can access information on your products and services wherever they are. When it comes to mobile, people like exciting things, so make sure their attention is not disrupted by boredom. To start, you should work with experienced software developers who can create a mobile app specifically meant for your business customers with your products and services in mind. People have no time to surf the internet looking for business’ websites and will be interested in mobile apps which are fast and direct. As a local business owner, you should take advantage of mobile apps to increase customer contact and ultimately increase sales.
Why You Need a Mobile-Friendly Website
There are many benefits of a mobile-friendly website for your business, but numbers can explain this better. There are more than billion of sites on the internet with only a little above millions of being mobile-friendly. Most people use mobile phones to surf the internet today, so there is a need to exploit this area to maximize profits. In recent times, local searches have increased substantially and due to the fact that mobile phones play a huge role in local searches, your website must be able to handle mobile traffic effectively. Google has reported a significant increase in mobile phone searches over the next three years and beyond as more and more people purchase mobile phones.
Why are mobile websites important?
If you have a normal website, users with smartphones will be able to access your site. However, due to the small size of the phone screen, they have to make some adjustments to be able to view the information. The adjustments involve expanding the phone screen which results in a lot of scrolling and difficulty in navigation. A mobile-friendly website and apps, is easy to navigate, which helps your visitors easily find what they need. The mobile site usually has 3 to 5 pages, which contain crucial information that your mobile subscribers would be looking for, such as your contact phone number or directions to your establishment. Having a mobile website for your business is crucial in today’s digital age.
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We have already entered in 2018, it is essential to prepare for a year in terms of SEO and how to modify your strategy in order to continue to be successful. SEO is constantly growing and there are several latest things to look forward to 2018. Fully integrating these techniques can launch you and your business to new heights. Every new trend offers incredible benefits, as long as you are able to execute them correctly and before it’s too late.
Voice Search and SEO
With the introduction of Siri on the Apple smart phones or devices like Google Home and Amazon Echo, voice searching has grown tremendously. Voice searching has gained huge popularity because it’s become practically hands-free. With that, user anticipates for the results to come up instantly as they would if they were to type any query. Experts need to take this into consideration as it may require some changes to your overall SEO strategy. A major change that would need to take place is the incorporation of long-tail keywords that match the user natural conversational language. By researching your users, you can get an understanding of what they want, how they would ask for it, and how you can offer the most helpful solutions.
Mobile First Index and AMP
With increasing the use of smart phones, most of the user uses a mobile browser for Google searches. Though, Google still evaluates page ranking according to the desktop version of the site. As a result, Google introduced the mobile first index that mainly uses the mobile versions of a site content to rank it. Launching an Accelerated Mobile Page (AMP) allows mobile pages to get faster results and also increases engagement. Even if you do not implement accelerated mobile pages, you still should ensure that your mobile site is as up-to-date and fully responsive as your desktop version.
A Snippet of Information
Google makes searching anything easily with snippet feature. Usually, every result on Google offers information such as the title of the article, the URL and a description. Similarly, a rich snippet offers extra information about the URL and description such pictures, ratings, and a more detailed description. Rich snippets have a much higher click-through rate as most users trust them for clearer answers. Rich snippets can be created by adding structured data to your site so that the search engine can read it. Searches come in Google answer boxes depends on the keywords that are used and providing information that answers “who” and “what” type questions. These types of the keyword are a fantastic development that can increase clicks and traffic to your site.
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